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For food creators

Instagram DM automation for food creators

Every recipe Reel gets “recipe please!” in the comments. linkpls sends the full recipe to each person who asks, and the link to your cookbook or shop too.

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Keywords that work for food creators

Ideas to start from. Pick one word per post, and say it in the caption and on screen.

RECIPEgets them the full recipe
MENUgets them this week’s meal plan
LISTgets them the shopping list
KITgets them the tools you used
BOOKgets them your cookbook
CLASSgets them your next cooking class

Three automations to start with

  • Recipe on request

    Post the Reel, ask for RECIPE in the comments, and send a link to the full recipe on your site or blog.

    Comment to DMLink buttons

  • Newsletter sign-ups

    Ask for an email before sending the recipe, and build your list from the people who actually cook your food.

    Lead capture

  • Kitchen links

    Answer KIT with up to three buttons: the pan, the blender and your storefront, each with its own tracked link.

    Link buttonsAnalytics

Tips

  • Name the dish in the DM

    “Here’s the lemon pasta 🍋” reads better than “Here’s the link.”

  • One word per recipe

    Different words on different posts keep your numbers easy to read.

  • Catch the early commenters

    If you set it up after posting, turn on catch-up so the first commenters get the recipe too.

Questions

Can the DM contain the whole recipe?

Only if it fits: an automated DM carries up to 1,000 bytes of text. Most recipes are longer, so link to the full version.

Does it work on carousels?

Yes. Comments on Reels, photos and carousels all count.

What does it cost?

The Free plan has unlimited automations and 1,000 DMs a month. Pro, with unlimited DMs and the AI copilot, is ₹399 a month.

The features you’ll use

Comment to DMReply in public and send the link by DM when someone comments your keyword.Read more Lead captureAsk for an email or phone number before sending the link, then export them as a CSV.Read more Link buttonsUp to three labelled link buttons in one DM, with click counts.Read more Catch-upAnswers comments from the last 24 hours, 3 days or 7 days when you go live.Read more

linkpls for other businesses

Fitness coachesTraining plans, meal guides and coaching applications, sent to every commenter.Read more Coaches & educatorsFree guides, waitlists and discovery calls, with emails collected on the way.Read more Online shopsProduct links, size charts and discount codes for everyone who asks.Read more
Two minutes from here

Pick the word you’re tired of typing.

Connect Instagram, choose a keyword, and let your next post answer itself.

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