DM templates

Instagram DM templates for comment automations

Copy a template, swap in your link and your words, and paste it into linkpls. Each one fits Instagram’s message limits.

Free guide

You’re giving away a guide, checklist or template.

Trigger
Comment · keyword GUIDE
Public reply
Sent! Check your DMs 📬
DM
Hey {first_name}! Here’s the free guide you asked for 👇
Buttons
Get the guide

Add lead capture to ask for an email first.

Discount code

A sale, a launch offer, or a thank-you for your followers.

Trigger
Comment · keyword CODE
Public reply
Your code’s in your DMs 🎁
DM
Here’s your code: SAVE10 🎉 It works on everything in the shop until Sunday.
Buttons
Shop now

Pair it with follow to unlock to grow while you sell.

Everything in the video

A product video people keep asking “link?” under.

Trigger
Comment · keyword LINK
Public reply
Just sent it 👀
DM
Here’s everything from the video 👇
Buttons
HeadphonesDesk lampKeyboard

Up to three buttons, 20 characters each.

Bookings

A salon, studio, coach or restaurant taking bookings.

Trigger
Comment · keyword BOOK
Public reply
Sent you the booking link 🗓️
DM
Here’s our booking page. Pick any open slot 🙌
Buttons
Book nowSee prices

Waitlist

A course, product or event that isn’t open yet.

Trigger
Comment · keyword WAITLIST
Public reply
You’re nearly on the list, check your DMs ✨
DM
You’re on the list ✅ I’ll message you the moment it opens. Here’s what’s coming 👇
Buttons
See what’s coming

With lead capture on, linkpls asks for their email before this DM.

Thanks for sharing

Someone shares a post with you or mentions you in their story.

Trigger
Shares & mentions
DM
Thanks for sharing! 💛 Here’s the link everyone’s asking about 👇
Buttons
Get the link

Questions

Can I paste these into linkpls?

Yes. Copy the DM into the Message step, add the button labels and your links, and adjust the words to sound like you.

What does {first_name} do?

linkpls replaces it with the person’s Instagram username. In story-reply, share and mention DMs, Instagram doesn’t pass a username, so it reads “there”.

Can I add my own emoji?

Yes, but each emoji counts as about four bytes against Instagram’s 1,000-byte limit for plain messages, so check long messages with the DM character counter.

Two minutes from here

Pick the word you’re tired of typing.

Connect Instagram, choose a keyword, and let your next post answer itself.

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