The keyword is the word people comment to get your DM. It sounds small, but it decides how many people actually ask. Here’s how to choose one that works.
Four rules for a good keyword
- Short. One word people can type with a thumb: PLAN, not TRAININGPLAN2026.
- About the offer. RECIPE for a recipe, CODE for a discount. People remember a word that says what they get.
- Not something people say anyway. “Love”, “yes” and “wow” fill comments sections and would trigger DMs nobody asked for.
- Plain letters. Letters are quicker to type than emoji or symbols, and they match reliably.
Examples by niche
| If you’re… | Try |
|---|---|
| A fitness coach | PLAN, MEALS, COACH |
| A food creator | RECIPE, LIST, KIT |
| A coach or educator | GUIDE, WAITLIST, CALL |
| An online shop | PRICE, SIZE, CODE |
| An affiliate creator | LINK, DESK, OUTFIT |
| A salon or studio | BOOK, PRICES, MENU |
Each of our solution pages has more ideas for its niche.
Where to show it
- The first line of the caption, before Instagram cuts it off with “more”.
- On screen in a Reel, for people watching without sound.
- Out loud, if you talk to camera: “Comment PLAN and I’ll send it.”
TipTell people to comment the word, not to DM it. linkpls answers comments and story replies with your keyword, not keyword DMs.
One keyword or several?
One keyword per post keeps your numbers clear: you’ll see exactly which post pulled. Add a second word only when people naturally ask in two ways, such as LINK and PRICE on a product post. linkpls can also send a different DM for each keyword.
When to use Any comment
Choosing Any comment answers everyone who comments, keyword or not. It suits giveaways and posts where every comment is a request, but on an ordinary post it DMs people who only said “nice”. Use it deliberately.
