Guide

How to switch to an Instagram Business or Creator account

Why comment-to-DM tools need an Instagram professional account, how to switch for free, and whether to choose Business or Creator.

Every comment-to-DM tool, linkpls included, needs an Instagram professional account. Here’s why, which kind to choose, and how to switch in about a minute.

Why you need a professional account

Instagram only gives apps access to comments and messages on professional accounts, through Meta’s official Instagram API. Personal accounts can’t connect to any of these tools, so switching is the first step.

Business or Creator?

Both work with linkpls. Choose the one that describes you:

Account typeMade for
CreatorPublic figures, content creators, artists and influencers.
BusinessShops, local businesses, brands and organisations.

How to switch

Instagram renames its menus from time to time, but the path in the app is roughly:

  1. Go to your profile and open the menu (☰) at the top right.
  2. Open Settings and privacy.
  3. Find Account type and tools, then tap Switch to professional account.
  4. Pick the category that fits you best.
  5. Choose Creator or Business and follow the prompts.
TipIf the labels look different on your phone, search for “professional” in Instagram’s settings.

After you switch

You’re ready to connect a tool. With linkpls, you sign in through Instagram’s own login screen and approve three permissions: your profile and posts, your comments, and your messages. Then you can set up your first automation.

Questions

Does switching cost anything?

No. Switching to a professional account is free.

Will I lose my followers or posts?

No. Your followers, posts and username stay the same.

Do I need a Facebook Page to use linkpls?

No. linkpls connects through Instagram’s own login, so a Business or Creator account is all you need.

Can I switch back?

Yes. Instagram lets you switch back to a personal account from the same settings.

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